MW to Dramatically Enhance Digital Network
June 10, 2013
COLORADO SPRINGS, Colo. - The Mountain West Conference, in collaboration with Campus Insiders and Volar Video, will greatly expand the video content and reach of its digital network starting in the fall of 2013. Under this unique alliance, the Mountain West will live-stream hundreds of its men's and women's sporting events, add branded studio programming, develop sponsorship opportunities and grow distribution on multiple platforms and devices.
Since its launch in October of 2012, the Mountain West Digital Network has provided fans over 500 on-demand videos, while also live-streaming its 2013 women's basketball, baseball and swimming and diving championships. The enhanced network, powered by Campus Insiders and utilizing Volar Video's revolutionary production solution, will continue to provide on-demand video content, as well as live-stream an unprecedented number of events from the league's 18 sports.
Volar Video's proprietary platform features production software that allows for seamless multi-camera switching, full-custom graphics and a high-definition embeddable video stream into custom or existing websites. Mountain West Digital Network content will be free to users and supported by sponsorship and advertising that enables geo-targeted commercials through the deployment of mid-roll insertions. The network offers marketers a unique opportunity to reach a targeted audience both regionally and across the country.
All Mountain West programming will be available through www.campusinsiders.com, the online destination and leading digital content syndication source for college sports. Campus Insiders, a partnership between Silver Chalice Ventures and IMG College, goes beyond the traditional sports media experience, giving dedicated fans an insider's perspective that includes behind-the-scenes content, original video programming (including hosts Bonnie Bernstein and Seth Davis), and live streaming events. Campus Insiders will incorporate the Mountain West into its many existing distribution relationships, including partners on VOD, OTT and IP-Connected platforms.
"We are excited about the evolution of the Mountain West Digital Network," said Craig Thompson, Commissioner of the Mountain West. "We know Volar Video's unique solution and Campus Insiders' original programming and distribution expertise will give our institutions the ability to provide unparalleled exposure for student-athletes. This venture will heighten the brand of the Conference and enrich how our fans connect with their favorite players and teams."
Available to fans in August, high-quality Mountain West Digital Network content will be accessible on multiple devices, including laptops, smartphones and tablets, and will feature 12 unique channels of Mountain West action. Each of the league's institutions will have its own individual channel, while the MW will offer a Conference-wide channel featuring all available digital content. The network will also feature a custom-designed studio operation in Colorado Springs, Colo.
"Campus Insiders' mission is to give college sports fans access to information and events for their favorite teams," said Crowley Sullivan, general manager of Campus Insiders. "By employing this type of technology, coupled with great content and our team of on-campus Insiders, we can provide a deeper experience for Mountain West sports fans."
Volar Video, a privately-held company, was founded in 2012 and is based in Lexington, Kentucky. The company is headed by Host, former chairman and CEO of Host Communications, which he founded in 1972 and became a subsidiary of IMG in 2007. The leadership team of Volar Video previously developed iHigh.com, a digital television network for high school sports.
"Volar Video not only provides colleges with a cost effective way to live stream events in high-definition, but more importantly, it affords an avenue to monetize the process," said Jim Host, president and CEO of Volar Video. "By using our proprietary solution, colleges can easily and cost-effectively connect with audiences no matter their location or their preferred viewing platform."
About the Mountain West
About Campus Insiders
About Volar Video