July 3, 2008

FRESNO, Calif. - Bulldog Sports Properties and Peak Broadcasting have reached a new five-year agreement making KMJ 580 AM the radio home for Fresno State football, men's basketball and baseball through the end of the 2012-13 athletic season. Widely regarded as the pre-eminent and widest reaching AM radio station in California, KMJ is also recognized as the most-listened-to radio station in the Fresno market.

"This is exciting news for Bulldog fans and radio listeners throughout the region. There is not a stronger brand in the radio world than KMJ and we are pleased to be aligned with what I consider the industry's `gold standard'", said Thomas Boeh, Fresno State Athletic Director. "We're delighted to continue this relationship with Peak Broadcasting and recognize KMJ for its many years of service to Fresno State. KMJ 580 has been the radio home for Bulldog football and men's basketball since 1969."

"Bulldog Sports Properties is committed to the history of Bulldog Athletics, and I'm thrilled to continue the tradition that comes with being the flagship station." Everyone associated with KMJ looks forward to the continued partnership of the two biggest brands in Central California," said Todd Lawley, Owner of Peak Broadcasting.

Bulldog Sports Properties is a property of Learfield Sports, Fresno State's exclusive multimedia rights holder. Learfield Sports manages multimedia rights for nearly 50 collegiate institutions and associations. In addition to Fresno State, other partner schools include Stanford, Oregon State, Idaho, Nevada, San Jose State, Utah State, North Carolina, Memphis, Alabama, Iowa, Penn State, Wisconsin and Oklahoma.

The company also secures corporate partnerships and title sponsorships for the Western Athletic Conference (WAC) and provides exclusive sports programming to more than 1,000 radio stations throughout the country. Additionally, Team Services, LLC, a Learfield Sports company, specializes in venue naming rights, marketing research and sales consultation. Dallas-based Learfield Sports is an operating unit of Jefferson City, Mo.-based Learfield Communications, Inc. For more about the company, visit www.learfieldsports.com.

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