Pappas Telecasting Companies and Fresno State Reach Landmark Agreement
Oct. 2, 2003
FRESNO, Calif. - Fresno State Athletics Director Scott Johnson announced today that an agreement has been reached with Pappas Telecasting Companies to keep the television broadcasts of Bulldogs' football and men's basketball on KFRE WB 59 for the next five years. A principal part of the agreement is the donation to the athletics department of $2 million in television airtime on KFRE WB 59 by Pappas Telecasting.
"We are excited to continue our relationship with Pappas Telecasting," said Johnson. "We are very grateful to Harry Pappas for his generous support of the athletics department and excited that the people of the Valley can continue to see the Bulldogs on KFRE. This gives us an incredible opportunity to market and promote our programs and we are hopeful that this will result in new revenue for our department. We are grateful to the Pappas Family for this unprecedented gift."
Pappas Telecasting is the largest privately-held, commercial television broadcast group in the United States. The company's charitable gifts to Fresno State over the past 25 years have included major support for the School of Education, construction of the Beiden Field press box and a significant gift toward the construction of Bulldog Stadium. The Pappas Telecasting Companies offer continued support of the Bulldog Foundation and other activities at Fresno State.
"We are proud to continue our long-standing support of Fresno State, one of our community's most vital resources," said Harry J. Pappas, CEO of Pappas Telecasting. "Our agreement will allow Bulldog fans to continue to enjoy the best sporting events that Fresno State has to offer via free, over-the-air television, and it also enables the university to create new revenue stream through which it may enhance its programs. More importantly, it gives Fresno State a giant platform from which it can promote and market itself to the entire Central Valley."
Under the terms of the agreement, Fresno State will produce telecasts consisting primarily of regular-season football and basketball games, with the possibility of postseason events. Fresno State will sell the commercial inventory within the games and will retain all the revenue derived from sales.
"It gives us great pleasure to partner once again with Fresno State," said Charles W. Pfaff, Vice President and General Manager of KMPH FOX 26 and KFRE WB 59. "This partnership illustrates so well the service to community that is the essence of local broadcasting. It's astonishing to see the ocean of Bulldog red throughout the Fresno area on games days, tangible evidence of the Valley's pride in its university. We share that pride, and we look forward to continuing our partnership with Fresno State well into the future."
Fresno State has five football games and 10 men's basketball games scheduled on KFRE this year. All advertising sales will be coordinated through the Fresno State Athletics Marketing Office. The athletics department has retained the services of two veteran media sales representatives, Jan Edwards and Martha Franz, to coordinate the sales.
"With the Save Mart Center coming on line, we believe there are lot of good things on the horizon for Fresno State Athletics," Johnson said. "This partnership will help Fresno State continue to reach out to the community and promote the entire Fresno State athletics department."