Last Updated: Jan. 1, 2014
Ryan Reggiani is in his third year as the Assistant Athletics Director for External Relations, managing the day-to-day functions of communications, marketing and video production services. Reggiani is a member of the Senior Leadership Team at Fresno State, has been the chair for several search committees and is a sport supervisor for assigned sports.
Reggiani led a team during the fall of 2013 that surpassed previous record highs in attendance and revenue surrounding football at Fresno State. While creating a new social media position and directing marketing initiatives, the season ticket holder base increased by 4,000, merchandise sales doubled and fan engagement at the stadium was at an all-time high.
The external staff under Reggiani, including a strong push from the communications staff in the summer of 2013, created a Heisman Trophy Campaign, increasing national exposure for senior quarterback Derek Carr, narrowly missing an invite to New York as a finalist.
Following the 2013 football regular season, Reggiani served as the external relations host for the inaugural Mountain West football championship game, working closely with the conference office. Reggiani then transitioned into driving fans to the 2013 Las Vegas Bowl, where Fresno State sold out of its 10,000 ticket allotment for the Dec. 21 game.
While social media has taken off while Reggiani has been at Fresno State, the Athletics department's Facebook page has quadrupled in likes and its Twitter handle has doubled in followers. The department's focus from the external side has been focused on building a social media platform to engage fans of Fresno State at every level.
Starting in the summer of 2013, Reggiani also oversaw Fresno State's implementation of the newly-created digital Mountain West Network, which has consistently led the conference in delivering the most complete coverage and increasing exposure for all sports.
With significant experience and strong ties to the San Joaquin Valley, he has covered high-profile colleges in some of the nation's top media markets and placed an emphasis on maximizing new and existing revenue streams, social media platforms while providing engaging content with innovative technology.
Reggiani also manages media contracts, oversees reports from the spirit squad and university band, and serves as a liaison to Bulldog Sports Properties, an entity of Learfield Sports, and Legends Sales & Marketing.
In the summer of 2012, Reggiani oversaw the website redesign and launch of GoBulldogs.com, working with CBS College Sports, designing a user friendly website, with the latest social media aspects built in to give the best fan experience when visiting.
In the spring of 2012, Reggiani was the Media Coordinator for the Women's Basketball NCAA Regional hosted at the Save Mart Center in Fresno.
Prior to the 2011 football season, Reggiani led the marketing and ticket sales effort of the Battle of the Bay, featuring Fresno State football versus California at Candlestick Park. The third-party game provided a significant boost to the department's budget, as over 14,000 tickets were sold through Fresno State and over 20,000 fans showed up to the neutral site game in San Francisco.
Reggiani has served as the lead marketing coordinator for the Bulldog football program for the past four seasons, after three and a half years as an Assistant Media Relations Director with the University of Hawai'i Athletics Department.
While at UH, Reggiani developed and managed the communications strategy for their sport teams, including the Hawai'i women's volleyball team that consistently ranked in the top five in the nation and advanced to the 2010 Final Four.
Prior to his time on the Islands, Reggiani was an Assistant Media Relations Director at Fresno State, responsible for football, men's basketball and softball, and worked as a Director of Sport Information at Saint Mary's College.
He also spent two years as a beat sports reporter for the Visalia Times-Delta.
Reggiani received his master's degree in sports administration from Saint Mary's in 2005 and bachelor's degree in mass communication and journalism from California State University, Fresno in 2001.