Davante Adams to Attend 2014 NFLPA Rookie Premiere
May 27, 2014
LOS ANGELES - Former Fresno State wide receiver Davante Adams is one of 40 top rookies from the 2014 NFL Draft class headed to Los Angeles May 29-31 to learn the business of football at the 20th annual NFLPA Rookie Premiere.
Adams was a second round draft pick (No. 53 overall) of the Green Bay Packers and is the only former Mountain West player participating in the 2014 NFLPA Rookie Premiere.
A robust roster of business partners will be on site to grow their brands and promote their products through the utilization of group player rights facilitated by NFL Players Inc. (NFLPI).
The 2014 NFLPA Rookie Premiere partners include Panini America, Topps, Nike, EA SPORTS, Pepsi, USA TODAY Sports, Bose, élevée, Uber, Original Retro Brand, and Fandeavor.
The three-day event, hosted by NFLPI, the marketing and licensing arm of the NFLPA, will also feature one of the most thrilling moments for any rookie - wearing their official Nike team uniforms for the first time during photo shoots with trading card companies Panini America and Topps at LA Memorial Coliseum.
"There is no event more important for NFL Players Inc. partners than NFLPA Rookie Premiere," said Panini America Vice President of Marketing Jason Howarth. "The content that's captured and the long-term relationships developed with players during the week set the stage for our entire NFL product calendar and are key elements in driving our products for the 2014 season and beyond."
Throughout the event, players will gain information to assist in the development of their professional careers. The union's annual orientation includes seminars focused on financial planning, brand building, group player rights, and social media best practices. Among the featured guest speakers are former and active NFL players Marshall Faulk, Willie McGinest, Torry Holt, Brandon Williams, Daunte Culpepper, Kevin Bentley, Jamaal Charles, Israel Idonije, and Austin Pettis. Additional speakers include NFLPA Executive Director DeMaurice Smith and NFLPI President Keith Gordon.
"NFLPA Rookie Premiere is an unparalleled opportunity for our partners to engage with tomorrow's most influential athletes today," said NFL Players Inc. President Keith Gordon. "For the first time as professionals, players will learn about the business of football from fellow players, union leadership, and industry experts as they start to build a game plan to succeed beyond their playing careers."
Launched in Los Angeles in 1994, NFLPA Rookie Premiere is unique across professional sports as the event provides business partners with unmatched access to many of the NFL's most promising and marketable young stars. Each year, NFLPI facilitates approximately 100 individual player service deals for NFLPA Rookie Premiere participants. The event also generates numerous opportunities for current and former players.
Media and fans can follow official accounts on Twitter (@NFLPA, @NFLPlayersInc), Facebook (NFLPA), Google+ (+NFLPA), Instagram (NFLPA) and YouTube (NFL Players Association) and via #RookiePremiere for updates, exclusive photos, video, and news throughout 2014 NFLPA Rookie Premiere.
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