The Meaning of the V


Corn Harvest

Fresno State's pride for the San Joaquin Valley is displayed in the form of a green

The green "V" is featured on all Fresno State student-athletes' uniforms, including inside the blue stripe on the back of Fresno State's football helmets.

The mark can also be found on the dog collar of the Bulldogs' logo and throughout the Department of Athletics.

The "V" symbolizes Fresno State's pride in representing the San Joaquin Valley and the color green was selected to honor the importance of the agriculture industry to the region.

The university is one of the most prominent agriculture schools in the nation and the world's richest agricultural area in export dollars.

Fresno State improves California's economy with research, innovation and entrepreneurship

  • Agriculture is one of the largest and most widespread industries in California, and Fresno State's Jordan College of Agricultural Sciences and Technology is one of the most highly regarded agricultural education institutions in the nation. Through its acclaimed enology and viticulture program, Fresno State operates the first university-based commercial winery in the United States.
  • Agricultural research is a long-established focus of California State University faculty and students. Fresno State is home to the California Agricultural Research Initiative, which focuses on improving the efficiency, productivity, profitability, and sustainability of California agriculture.
  • Half of the nation's research and development activity in water technology occurs within a 100-mile radius of Fresno State. The campus is home to the $60 million International Center for Water Technology, a joint venture with industry in the San Joaquin Valley, and to a Water and Energy Technology Center, where innovative ideas are turned into productive businesses.

The "V" has been worn by Fresno State student-athletes to show the Bulldogs' pride in representing the San Joaquin Valley.

High Magnitude Economic Impact

Fresno State's annual impact on the San Joaquin Valley region and the State of California is enormous:

  • Annual spending related to Fresno State ($452 million) generates a total impact of $484 million on the regional economy, and nearly $781 million on the statewide economy.
  • This impact sustains more than 5,700 jobs in the region and nearly 7,000 jobs statewide.
  • Per year, the impact generates nearly $28.5 million in local and nearly $52 million in statewide tax revenue.
  • Even greater--nearly $2.3 billion of the earnings by alumni from Fresno State are attributable to their CSU degrees, which creates an additional $3.7 billion of industry activity throughout the state.

The Evolution of the Bulldogs' Agricultural Impact

One of our university's most noteworthy accomplishments is the evolution of the Fresno State agriculture program into the 21st century Jordan College of Agricultural Sciences and Technology.

Fresno State's agricultural mission has been successful because we have tailored what we teach to the changing technologies of the times, meeting challenges as they arise and forging partnerships to make it so.

Today, we serve the region and world through an academic foundation illuminated by hands-on training and life-altering research.

The Jordan College and our students have benefited from generous gifts of livestock, equipment and the latest seeds and cultivars. Industry provides career-launching internship opportunities, and people purchase student-produced food, flowers and wins, whose process are plowed back into our programs.

Fresno State is proud of the confidence in our agriculture program shown by so many. We pledge to continue providing the solid academic and practical training for future generations of leaders in our region's No. 1 industry.

-Dr. John D. Welty
President, Fresno State



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